Travel apps gain further momentum in 2017

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Business travellers stepped up their usage of apps in 2017, further underlining the growing value they offer for Travel Management Companies (TMCs).

App Annie has published its 2017 retrospective of trends and developments in the overall app market, with Tnooz highlighting data from the report showing that travel apps continued to gain popularity over the last 12 months.

Monthly active user figures across the top ten travel and airline apps on Android and iPhone showed that online travel agencies (OTAs) and metasearch engines added ten per cent more users in 2017, reaching a total exceeding 20 million.

The growth in travel app usage for Android users also suggests positive developments within mature markets, with the US, the UK and Japan seeing growth rates of 55 per cent, 90 per cent and 30 per cent respectively, while emerging markets such as India and Brazil are seeing rapid increases in download numbers as users start to experiment with smartphones for the first time.

Meanwhile, the report also offered evidence that airlines are adding users at a faster rate at the moment, with numbers up by 20 per cent. Although volumes remain in the low single-digit millions, evidence suggests that airline apps are succeeding in making their offerings more engaging. App Annie's data shows that users are spending on average ten per cent more time in-app compared with 2016, whereas OTA and metasearch apps saw a one per cent drop over the same period.

The report explained: "Airlines are increasingly adding features to their apps in order to enhance the travel experience and reconnect with their most loyal customers. In turn, these features extend contact time, boost loyalty and provide opportunities for cross-sell and upsell."

For information on how your TMC can modernise and automate its mid and back-office systems with ProTAS, contact ProCon Solution now.

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Phone: +45 4363 2266